Electrifying Logo for “Electracycle”

The “Electracycle” logo, thanks to its original concept and design excellence, has been awarded with the “Best of Americas” at the Wolda 2010 “Best of Continent” (Americas) award in Milan, Italy.
bike logo

Step 1 – Research and brainstorming based on the creative brief
The creative brief, which I receive from my client (based on a questionnaire), allows me to focus on the areas that best serve your business, ensuring the final result is both aesthetically pleasing and effective.

The research I conduct includes gathering of information about the competitive landscape, case studies and visual audit of existing logos.

Step 2 – Concept development and sketching

A ‘hand-crafted’ design process of sketching the logo concepts on paper before transferring to the computer is an integral part of my creative process. This helps to guarantee the originality of the logo design and ensure that it is powerful, recognizable and unique.
electracycle 1

Step 3 – Logo design development

Infinity (symbol: ∞) that refers to continuity without any limit, is used here as a metaphor to limitless access to green energy produced by human muscles.
electracycle 2

Step 4 – Selected design

After my client selects his favourite logo concept, all logo elements, including typography, letter size, iconography will be adjusted and perfected for final approval.
electracycle 3

Step 5 – Colours & typography

Once the logo has been approved I will explore and test numerous colour and font options. Below are some colour combinations that work on both, white and black backgrounds.
electracycle 4

Step 6 – Finished logo

After the logo design is finalized, I will deliver it to the client saved in all standard formats including fully scalable & editable AI, EPS, TIFF and JPEG files for internet and print.
electracycle 5

Corporate Identity
Since I also offer a full-featured corporate identity service I can also provide business cards, letterhead and envelope design, as well as a fully integrated website, brochures and other promotional materials.
electracycle 6